Measure What Matters

Why can't investing be fun?

Have you ever wondered why brokerage statements are so hard to understand?

It's because they're not written for you. They're written for the IRS.


Brokerage statements serve the IRS, not consumers, and therefore are designed for compliance rather than motivation. In this simple e-book I present a short, simple story that highlights why this isn't so obvious and the impact that it has on individual investor behavior.


It's by far my most popular content. Hit subscribe below and you'll be redirected right to the e-book.

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