The Elephant in the Room has a Paycheck Book

Learn to think differently about the way you save & invest

You need to save money, but investing seems like rocket science. Learn how to build a healthy investing habit in a way that makes sense from a human point of view.

Have you ever felt like you should be saving more for the future, but you have no idea where to start?

Have you hunted for a simple investing "how-to" that cuts through all the chatter and noise and provides an actionable plan written in plain English?

Through a powerful metaphor that will change your understanding of investing forever, The Elephant in the Room Has a Paycheck helps you create a step-by-step plan that intuitively makes sense, aligns to your social values, and doesn't force you to become an investment manager on the side.

With his easy to understand style, David's authentic and approachable guide to investing gives you the exact steps you must take to secure your financial future.

Elephant in the Room has a Paycheck Cover

What you will learn

A different perspective that will help you learn to invest on your terms with the confidence to stick to you plan.

Established conservative investing techniques for the individual investor explained clearly and simply, even if you're not good with numbers.

A step-by-step how-to getting started plan. Even if you've never made an investment on your own before, you can follow this guide and get started on your own.

Unique metrics designed to motivate, inspire, and make investing fun.

The right information and news to track so that you can build mastery without being driven by the fear and anxiety of financial news.

Choose a Smarter Approach to Investing

One That Will Have You Looking Forward to Opening your Monthly Statement

Develop Good Habits

We help you put a structure to your investing that reinforces good habits by developing regular cues and then focusing on rewarding results.

Have Fun

You work too hard for your money & should enjoy it. Being financially responsible should also be fun; for many it’s more of a burden.

Stay Motivated

We’ve created performance metrics to help you stay motivated. Watching your Elephant’s Paycheck grow each month makes it easier to stick to your blueprint.

Be Empowered

Developing a personalized investment strategy based on the Elephant’s Paycheck Blueprint teaches you to make smarter investing decisions for your future. What could be better?

Reduce Risk

There are over 50 companies that have increased their dividend each year for more than 25 years. Would you want to be the CEO responsible for breaking that streak? Neither do they.

Avoid Information Overload

Have you ever wanted to be a trader? Yeah, us neither. We'll teach you how to learn the important information you need to track your investments, without being overwhelmed by complexity.

Beat Inflation

Either you're beating inflation or you're losing. Be confident that when you need your money, it’ll have the same purchasing power it did when you earned it.

Track Your Success

Use our portfolio tracker to measure your success in a personal & meaningful manner, and in a way that keeps you motivated. All you’ll need are basic spreadsheet skills.

Align to Your Social Values

Pick investments that align to your social values. You’re more likely to follow their business when you have a meaningful connection to their mission.

Focus on Time, not Timing

Compounding rocks! Stick to an investing strategy as long as you do a mortgage and you’ll be shocked at how your Elephant’s Paycheck grows.

About the author

David BresslerMy name is David Bressler, and I've been having fun investing for over 30 years. All this time I've been looking for a book to share with others that would explain how I invest.

There are books out there but they tell the story from a financial perspective. I wanted more.

I wanted a book readable by someone without any interest in finance. By someone who wanted to create a healthy habit, but needed a way to intuitively understand how to go about doing so.

It only occurred to me recently that I was going to have to write that book myself!

I believe I have a valuable perspective on how to invest for the long term (I have a huge spreadsheet to prove it), and a unique ability to explain it clearly (just ask my wife).

I hope you stick around and come to agree with both points.