Invest with intention

When you buy some­thing you vote with your dol­lars. You cast a vote for com­pa­nies that are dicks or nice peo­ple. Buy with inten­tion.

— Allan Branch (@allanbranch) August 3, 2015

Same goes for invest­ing.

When you invest in a com­pa­ny, you are an own­er. The val­ues of your com­pa­ny should align to your own per­son­al val­ues.

It turns out, align­ment to pur­pose speak to the results you’ll get as an investor as well.

Something I find inter­est­ing, are peo­ple who are social­ly aware in their lives (say with their diet) but who mind­less­ly buy into index funds with­out con­sid­er­ing that the fund hold­ings are in oppo­si­tion to their per­son­al social val­ues. Hmmm.

Are they only social­ly aware when it’s con­ve­nient? When it does­n’t cost mon­ey? When peo­ple are look­ing?

If you won’t buy from cer­tain com­pa­nies, why would you invest in them?

Want to invest with inten­tion in align­ment to your val­ues? Check out my book and cre­ate your own Elephant’s Paycheck blue­print to lead a wealth­i­er life. Who knows? You might also have some fun along the way.