Tech comÂpaÂnies are incredÂiÂbly adaptÂable, conÂstantÂly learnÂing, changÂing. As an indiÂvidÂual investor, itâs imporÂtant to learn how to learn about comÂpaÂnies because the news is fear-driÂven, aâb testÂed nonÂsense. I find that lisÂtenÂing to a comÂpaÂnyâs CEO is a great way to learn whatâs hapÂpenÂing. They will often tell us exactÂly what theyâre doing as clear as day.
Amazon just did.
Technology comÂpaÂnies often hard to meaÂsure. Appleâs stock price, for examÂple, has always been priced like a hit-driÂven busiÂness and the assumpÂtion priced into the stock is that theyâre one bad prodÂuct away from destrucÂtion:
The result is that the valÂuÂaÂtion of a conÂsumer elecÂtronÂics venÂdor is based on the momenÂtum of indiÂvidÂual prodÂucts. Apple has always been valÂued this way. Each hit prodÂuct is conÂsidÂered to be a stroke of luck/genius and the chances of recurÂring are disÂcountÂed to about zero. Regardless of the fact that it has a track record of âhome runsâ, Appleâs hit rate is not conÂsidÂered susÂtainÂable. Certainly Apple is not valÂued as being able to genÂerÂate reliÂably recurÂring revÂenues.
Horace Dediu, Asymco
Whatâs amazÂing though is how these comÂpaÂnies take someÂthing small, iterÂate increÂmenÂtalÂly over-and âover, until they have a bilÂlion dolÂlar busiÂness.
Amazon ($AMZN) is at an all-time high, with comÂpetiÂtors Costco ($COST) and Shopify ($SHOP) seeÂing huge demand.
Jeff Bezos, Amazonâs CEO, put out a shareÂholdÂer letÂter (PDF) the othÂer day thatâs worth readÂing. Something at the botÂtom of the first page caught my attenÂtionâŠ
Weâve begun the work of buildÂing increÂmenÂtal testÂing capacÂiÂty. A team of Amazoniansâfrom research sciÂenÂtists and proÂgram manÂagers to proÂcureÂment speÂcialÂists and softÂware engineersâmoved from their norÂmal day jobs onto a dedÂiÂcatÂed team to work on this iniÂtiaÂtive. We have begun assemÂbling the equipÂment we need to build our first lab and hope to start testÂing small numÂbers of our frontÂline employÂees soon. We are not sure how far we will get in the relÂeÂvant timeÂframe, but we think itâs worth tryÂing, and we stand ready to share anyÂthing we learn.
Amazon Shareholder Letter
Everyone is going to need testÂing. Amazon is going to figÂure out how to do it at scale.
Does this become anothÂer busiÂness? They (along with Apple, Google, and othÂers) want a part of the healthÂcare opporÂtuÂniÂty (read more about their push to Pharma and Healthcare), this seems to me like a great place to start and one that plays to Amazonâs logisÂtics and anaÂlytÂics strengths.
And here they are, telling us what theyâll be doing right on the front page.
While nothÂing I write should be takÂen as âinvestÂing adviceâ, should you wish to get startÂed investÂing and buy a litÂtle bit of Amazon, read this step-by-step how-to guide to doing so (just switch Apple to Amazon, but othÂerÂwise itâs the same).
Disclosure: Long Amazon
Let me know what you think